The psychology of color plays an essential role in the way that products are viewed by consumers. What does this mean? Marketers need to take the time to understand the importance and impact of color when it comes to labeling and brand identity. A brands impact on consumers can be heavily swayed by color, font, and calls to action on a products labels.

There are other important elements to consider when you are choosing your label materials, and one of them is matching the colors used on the label to the actual package design. You do not want your label to clash with the packaging, so choosing the best colors that look good together is a factor.

Colors and Influence

Red

One of the boldest colors to use in your label design is red. It can help your product stand out when sitting next to competitors products. Red is associated with impulse buying, excitement, and warmth.

Blue

Blue is associated with trust and reliability, as well as feelings of calmness and security. This makes it another one of the more popular colors to be used in different types of design. Blue is also the color that is commonly preferred by men.

Orange

Orange is said to create feelings of warmth and vitality, and is also tied to excitement and adventure. It is an energetic color, which is why it invokes positive, warm emotions.

Green

These days green is often associated with the environment and eco-friendly products, and many people that energy conscious are attracted to the color. Green is also associated with feelings of good luck and tranquility. Green is thought to relieve stress and can create a calming effect for consumers.

White

White is another popular color because of its simplicity and it will match well with any other color. It represents purity, cleanliness, and simplicity.

Yellow

Yellow is the most attention grabbing color that there is, this is because it is the most visible color when used for design. It is associated with cheerful and warm emotions. It is important to not over use yellow in design, because too much of it can have a negative impact because it causes fatigue to the eyes.

Brown

Brown is another color that is often associated with natural products, and it can create feelings of comfort and security.