What Does the Color of the Year Hold for our Industry? 

Ultra Violet also is a perfect match for the packaging industry since it comes along with a multi-dimensional feeling that especially enables products from the CPG, luxury, and beauty sector to stand out. Additionally, the marketers come on board. Just think of the special edition make-up lines Pantone developed, for instance, in partnership with Sephora featuring 2012’s Color of the Year PANTONE 17-1463 Tangerine Tango.

How is The Color of the Year Selected?

Representatives from various nations’ color standard group meet up secretly twice a year to discuss about the color for the following year. The main requirement: The color has to meet the zeitgeist. All in all, their decision takes up to two days and is published in Pantone View, a guide giving creatives a feeling what is about to come.

Every year, the announcement of the Color of the Year marks a milestone offering those involved with design a strategic direction. By the way: The first Color of the Year was Cerulean, a color ranging between blue and azure, in 2000. In total, there are almost 2.000 colors existing in the Pantone Color Matching System today. They are even used in government legislation and military standards, for example to describe the colors of flags and seals.

 The Triumph of Pantone

It all began in the 1950s when M & J Levine Advertising founded a commercial printing company. Their first step was to set about systematizing and simplifying its stock of pigments and production of colored inks. The mastermind behind the ink and printing division was Lawrence Herbert who soon took over the business and renamed it Pantone.